Strategic Event Partnership Program
Transforming Venues Into High-Performance Experience Destinations
THE VARIANT partners with leading Dubai venues to design, activate, and execute premium events that drive footfall, increase guest retention,
and elevate brand positioning.
Our approach blends luxury creative direction, professional production, and strategic audience-building to turn your space into a consistent event destination.
What We Do for Your Venue
Comprehensive Event Programming & Operational Support
Concept Development: recurring nights, signature themed events, branded activations
Full Event Planning & Production: logistics, A/V, staffing, run-of-show
Marketing & PR: promotional assets, influencer engagement, media push
Talent & Entertainment Booking: hosts, DJs, performers, creators
Concierge & Guest Management: VIPs, RSVPs, experience curation
Third-Party Vendor Coordination: F&B partners, decorators, photographers
AI-Enhanced Engagement: interactive screens, avatars, digital installations
Post-Event Content Delivery: photo/video, media reels, recap edits
Value for Your Venue
What You Gain When Partnering with The Variant
Consistent weekly/monthly event calendar
Stronger brand reputation within Dubai’s nightlife & hospitality scene
Direct access to The Variant’s influencer, business & VIP network
Higher occupancy and extended guest stay duration
Cinematic-level content creation for ongoing promotion
Enhanced sponsorship appeal and additional revenue streams
Zero operational stress — we manage the entire process
Let’s develop high-impact events that turn your venue into a destination.
MODEL 2: Bar Revenue Share
(Low-ticket or free-entry events)
Bar spend per guest: AED 150
Estimated guests: 200
Total bar revenue: AED 30,000
Split Option:
Venue: 85% → AED 25,500
Variant: 15% → AED 4,500
Best For:
lounge nights, branded activations,
influencer events
MODEL 1: Ticketing Revenue Share
(Ideal for nightlife, themed parties, networking events)
Example:
Attendance: 180 guests
Ticket price: AED 100
Total ticket revenue: AED 18,000
Split Option:
Venue: 50% → AED 9,000
Variant: 50% → AED 9,000
The Venue Upside:
consistent footfall + predictable ticket share
The Variant Upside:
scalable earnings tied to guest volume
MODEL 3: Sponsorship-Based Model
(Brand activations, fashion shows, product launches)
Sponsor contribution: AED 50,000
Production cost: AED 18,000
Net revenue: AED 32,000
Split Option:
Venue: AED 14,000
Variant: AED 18,000
Upside:
High-margin model for both sides,
strong brand visibility
MODEL 4: Minimum Guarantee + Profit Share
(Hybrid risk model)
Venue Minimum Guarantee to Variant: AED 10,000
Ticketing Profit After Costs: AED 20,000
Profit Split Example:
Venue: 50% → AED 10,000
Variant: 50% → AED 10,000
The Variant Total Income: AED 20,000
The Venue Total Income: AED 20,000
Best For:
consistent weekly programming
MODEL 5: Monthly Retainer Model
(For recurring signature nights & weekly programs)
Retainer: AED 30,000 / month
Includes:
4–8 events/month
Full planning, management & content creation
Marketing + influencer placement
Venue Benefits:
predictable cost, consistent weekly activation,
professional-grade execution
MODEL 6: Full Event Buyout
(Venue Pays Zero Costs, TheVariant covers all costs and takes the risk)
Variant covers: production, marketing, talent, logistics.
Venue provides: space, staff, F&B service
Split Example:
Venue: 20% share (bar exposure + added footfall)
Variant: 80% share (full revenue on sponsors and Tickets and partial share on venue consumption)
Best For:
low-risk venue involvement with high traffic potential.