Privacy Policy
1. Introduction
Variant Company FZCO, commonly known as The Variant, respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, process, transfer, and protect personal data when you access our website thevariant.io, subscribe to our newsletter, or interact with us — in accordance with UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL).
By using our website or subscribing to our newsletter, you agree to the terms of this Privacy Policy.
2. Data We Collect
2.1 Data You Provide
- Name
- Email address (newsletter subscriptions, inquiries)
- Company/role (optional)
- Any voluntarily submitted information
2.2 Data Collected Automatically
- IP address
- Browser, device, operating system
- Usage data (pages visited, duration, interactions)
- Cookies (see Section 9)
2.3 Third-Party Tools
Analytics, hosting, and newsletter systems may collect limited technical data based on their own policies.
3. Legal Basis for Processing
We process your data under PDPL based on:
- Explicit consent (newsletter sign-up)
- Legitimate interest (security, analytics, improving services)
- Contractual necessity (responding to your requests)
- Legal obligations
Consent can be withdrawn at any time via unsubscribe link or by contacting us.
4. How We Use Your Personal Data
We use personal data to:
- Send newsletters, updates, and communications (opt-in only)
- Manage your subscription
- Improve user experience and website performance
- Respond to inquiries
- Analyse website traffic and performance
- Maintain security and fraud prevention
- Comply with UAE regulations
We never sell personal data.
5. Data Storage, Security & Retention
We apply technical and organisational measures to protect your data against loss, misuse, or unauthorized access.
Data is kept only for the necessary duration of the related purpose and then securely deleted or anonymised unless law requires otherwise.
6. Data Sharing & Transfers
We may share data with:
- Email service providers
- Website hosting and analytics providers
- IT system/security service providers
If data is transferred outside the UAE, we ensure:
- Adequate data protection in the destination country, OR
- Contractual safeguards, OR
- Explicit user consent
We do not share data with advertisers or external marketing databases.
7. Your Rights Under PDPL
You have the right to:
- Access your personal data
- Request correction or completion of data
- Request deletion (“right to be forgotten”)
- Request restriction of processing
- Object to processing (including direct marketing)
- Request data portability
- Withdraw consent at any time
Requests can be sent to hello@thevariantcompany.com.
8. Data Breach Notification
If a data breach occurs:
- The UAE Data Office will be notified as required
- If the breach poses a risk to your rights or privacy, you will be informed promptly
9. Cookies & Tracking Technologies
We may use cookies to:
- Enable website functionality
- Analyse traffic
- Improve loading speed and performance
You may disable cookies via browser settings, but some features may not function properly.
10. Children’s Privacy
Our website, services, and newsletter are not intended for individuals under 18.
We do not knowingly collect data from minors.
If such data is discovered, it will be deleted immediately.
11. Third-Party Websites
Our site may contain external links.
We are not responsible for third-party privacy practices or policies.
We encourage you to review their privacy notices before providing personal data.
12. Changes to This Privacy Policy
We may update this Policy to reflect legal, technical, or operational changes.
Revisions will be posted on this page with an updated date.
Continued use of the website or newsletter signifies acceptance of the revised Policy.